Image and Impact Consulting - Behaviour, Communication, Appearance
Personal Branding and Executive Presence are intrinsically linked and help bring about success personally and in work. Whilst your experience and knowledge matter, which take time, it is more your skills in behaviour and communication as well as appearance, that you can learn readily, which will give you the edge and the ability to achieve more, faster.
All have a Personal Brand whether by default or through studied development. It is who you are, what you do and how you convey yourself in appearance and through your behaviour and communication. Your Executive Presence, or 'Presence' is how others experience your Personal Brand. The way you engage, inspire and motivate for the good of others.
It is important that you take charge of your own development. MML helps crack the code to your own image and the impact you make through understanding and using your strengths which include engagement and influence as well as finding your authentic style of dress and image to it whatever your circumstances and needs. Interestingly, the challenge when at work is to express the real you whilst recognising that you are also an extension of your company's brand when at work. The good news is that most modern organisations recognise that the values of creativity and innovation are key to survival and success.
For image isn't about stereotypes. Whether you choose a smart black suit with a unique take on your choice of shoes, or an up-and-coming designer's unstructured look, each shows individuality if they flatter you.
While tradition still holds in certain professions, more employers increasingly recognise that by allowing their employees to express their own unique style they not only enable them to communicate their authenticity and credibility but also reinforce the company's creative and innovative credentials. It is easier to align your image to the company's if you understand your own brand
It's important to remember that, customer-facing or not, the right personal image can equate to professionalism and success in whatever capacity. It's also important to recognise that image alone isn't enough. People want to know that you can walk the talk so how we behave and communicate are also critical.